Dr. Brynn Winegard is an award-winning professor, speaker, and writer. She completed her MBA and PhD at the Schulich School of Business and also attended McMaster University in Neuroscience and Psychology. Brynn worked in corporate marketing for Pfizer Inc., Nestle Inc., and Johnson & Johnson Inc. She now speaks about "Building Better Business Brains," which combines neuroscience and management phenomena, also known as "neuromanagement."
The insight that we get from Dr. Winegard is fascinating. Just think about the last time you made a decision. Did your conscious or subconscious brain make that decision? We talk about both part of the brain and how we rationally make decisions. This is particularly interesting when it comes to the business and marketing world.
"You are the sum of your choices"
Is your brain trickable? The answer is no...but theres more to it than a simple answer. Tune in to learn more.