fusedlogic podcast

Walter Schwabe, Founder, President and Chief Evolution Officer of fusedlogic inc. works hard to provide you the audience with as much value as possible in each episode. Business owners of all types will find key information about digital marketing, innovation, technology break throughs and more. Visit for more information. @fusedlogic
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Now displaying: 2017
Apr 16, 2017

Dr. Brynn Winegard is an award-winning professor, speaker, and writer. She completed her MBA and PhD at the Schulich School of Business and also attended McMaster University in Neuroscience and Psychology. Brynn worked in corporate marketing for Pfizer Inc., Nestle Inc., and Johnson & Johnson Inc. She now speaks about "Building Better Business Brains," which combines neuroscience and management phenomena, also known as "neuromanagement."

The insight that we get from Dr. Winegard is fascinating. Just think about the last time you made a decision. Did your conscious or subconscious brain make that decision? We talk about both part of the brain and how we rationally make decisions. This is particularly interesting when it comes to the business and marketing world.

"You are the sum of your choices" 

Is your brain trickable? The answer is no...but theres more to it than a simple answer. Tune in to learn more. 




Mar 24, 2017

Stefan Rzadzinski is a Canadian race car driver from Edmonton, AB. At the age of 8 he started racing carts and has  Now at the age of 24 he has had some great opportunities to go to Miami, Florida, The Edmonton Indy and The Montreal Grand Prix. 

Not only does Stefan a great race car driver, he has completed his marketing degree. He talks to us about his efforts and hard work to market himself and how he has started from the ground up. He started with a genuine video that he compiled of himself to get sponsorship and votes. 

Stefan talks about his strengths and weaknesses and how he leveraged both to real excel himself in the racing industry and capture attention. As he continues to grow in the industry he talks about the value that he strives to bring to his fans and followers going forward.

We talk about the benefits of being a sponsor and how it can really excel a business. Starting from a humble beginning this young up and coming race car driver is really an inspiration! Don't miss Stefan at the Nissan Micra Cup  this weekend. 



Mar 10, 2017

Do you remember the Palm Pilot? That handheld device that paved the way to technical note taking. On this episode of the fusedlogic podcast we talk to Chris Heuer and Rick Wootten about technology, business and much more. Not only do these guys have a vast amount of knowledge to share, they also worked for Palm Inc and we dive into their experience and stories from that very innovative time. 

Rick Wootten was the director of internet marketing for Palm Solutions from March 1999 to 2005 grew the e-commerce revenue from $10M annually to $120M in 3 years. We ask him how he was able to grow the brand of Palm so well. We also talk about the barriers that they had to overcome to become successful. 

Chris Heuer, the serial entrepreneur is currently working on new book, "Ecosystem Thinking," which focuses on businesses as a whole, and how you can continue to create value. Make sure to keep an eye out for a great read.

Feb 18, 2017

Is it the end of business as we know it and what is the future of businesses?

On this episode of the fusedlogic podcast we talk to digital analyst, speaker, and author Brian Solis.  Not only is he a successful entrepreneur, he has written some great pieces. His most recent book, "X: The Experience When Business Meets Design," digs deep into customer experiences and brands.

We talk about his book and Brian himself, the serial entrepreneur. What got him interested in taking his business to the direction that he did and what was his drive behind it all? How does he lay out strategies so that businesses can perform better and become successful?

We also talk about the digital world and the future of businesses. Brian talks about the community of change and innovation, especially when it comes to customer experiences. In the digital, technological and business world we must adapt to customer change. 




Feb 2, 2017

Joining us on the fusedlogic podcast is comedian and actor Ron Pederson, award winning Canadian actor. Throughout his career he has been on

Ron has lived in Los Angeles and Toronto but has close roots to his hometown in Edmonton, AB and the creative aspect that comes with the city. We talk about growing up here in the city.

We ask him about the toughest things about his job, and also how his childhood helped him grow into the roles he is in today. 


Jan 10, 2017

This week we had the pleasure to interview Tara Hunt on the fusedlogic podcast. Tara has been in the digital world since the very beginning in 1992, and has since had many accomplishments.

From publishing books, speaking, to becoming one of the top social networkers she has it done it all online. She was named 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

Tara Hunt now runs a digital firm called Truly Social Inc.  which has been a part of some truly fantastic online campaigns.  So how did Tara get started in this industry and evolve to become so successful? We get to dig in and ask her on the podcast.

We also talk about whats it like to be a female in the technology and digital sector and who inspires her now. To learn more about Tara Hunt you can visit her website.